Additional Content
Infographics
The core of every infographic is communication. Typographical hierarchy, visual information, color and repetition are the design components that excite our art directors. We have created infographics to accompany our Kroger editorial work.
Repeatable Photography
Repeatable photography is a great way to create multiple assets from a simple photo shoot – stretching our client’s budget. Our art directors begin with a concept phase to generate ideas of what the final assets will look like, and the necessary photographs that are required to execute. After the photo shoot, the production team uses Adobe Creative Suite to assemble the final assets, whether they are static images, moving video or GIFs.
Circular Photography
Our work with Kroger’s Main & Vine concept store included many photographic assets that were destined for circular print. After our recipe development, key proteins were singled out for use in a future circular. We styled the props, setting, lighting and food according to the Main & Vine photo style guide, then included a second version of the recipe photo that followed the production guide for Main & Vine circular.
Cinemagraphs
A clever combination of photography and videography, cinemagraphs are a visual treat that we have created to accompany our Kroger editorial work.
Custom Publications
Cookbook publications are one of the categories of print that continue to rise despite the proliferation of online recipes. Tad Ware & Company has a long history of excellence in this category. To help celebrate the 50th anniversary of the Crystal cruise line, we designed, photographed, produced, sourced and managed printing and fulfillment of this 200 page book.
