Instructional Recipe Videos

All of the videos we produce are aimed at education and visual delight.

One of the most in-depth projects we initiated and implemented for Kroger was the launch of an instructional cooking series called Kitchen 101. Through the development of over 60 videos, we covered a wide range of instructional content. We taught consumers how to select, store and enjoy cooking with single produce items like strawberries, asparagus and citrus. We created videos for beginner-level cooks that taught basic knife skills, explained how to accurately measure wet and dry ingredients and introduced a wide variety of food storage equipment. With a more seasoned cook in mind, we developed videos that focused on learning how to use an Instant Pot or Sous Vide. For each video we created accompanying recipes that were relevant to the topic. Recipes for chocolate truffles, browned butter and stuffed burgers inspired consumers to put into the practice their newly learned skills and kitchen knowledge.