Your Core Kroger Team
Here is our family tree of the talented colleagues and friends (after all, some of us have been working together for over 15 years) that bring the energy, fun, commitment, style and expertise to the Kroger content that we have been proudly producing for the last 6 years.
Elder Carson
CREATIVE DIRECTOR
“There is so much variety with this account that keeps me engaged: food trends research, a whole world of recipe development, photography art direction, teaching consumers cooking instruction — and of course our client team. They have great design taste, they are clear communicators and collaborative partners.”
Tracy Wedl
ACCOUNT SUPERVISOR
“My favorite part about working with Kroger is the collaboration and partnership I have with each of my clients. Both sides can ask questions, challenge direction and provide strategic thinking in a very open and respectful environment.”
Rhonda Vicknair
SENIOR PHOTOGRAPHER
“One of my favorite memories is when we transitioned into Masterbrand and we were reshooting existing recipes. That’s when I discovered “Died and gone to Heaven” Chocolate Cake. Yes, it is THEE best chocolate cake ever. Maybe 20 lbs later, but I’m still looking forward to what’s ahead.”
Jeff Daniels
PRODUCER, VIDEO DIRECTOR
“My favorite Kroger project was the Kitchen 101 series. The educational aspect and the time that was given to the various cooking techniques was great. It was a fun project to work on and I learned a lot along the way.”
Kevin Johnson
VIDEOGRAPHER
“I love the variety of recipes that Kroger produces, but some of my favorites are the drink recipes. Personally, they offer an opportunity to mix things up a little bit and professionally, I love the challenge of lighting them.”
Thom Price
DIRECTOR OF PRODUCTION
“My all-time favorite Kroger recipe was one we developed for a holiday program a few years back. White Chocolate Dipped Ginger Spice Cookies. Absolutely to die for!”
Stephanie Hollie
STUDIO MANAGER
“My first experience inside a Kroger grocery store was about 3 summers ago in Atlanta. I was so excited to be able to go into an actual store, and bragged to travel companions about all the proud work your company allows us to do. The best surprise was when we came across an in-store bar. Needless to say, we spent the next hour sampling and purchasing beverages.”
Jan Sowieja
PHOTO ART DIRECTOR
“I truly enjoy working with professionals that care about every shot. Kroger’s Creative team is experienced, has great attitudes and are overall wonderful clients.”
Abby Wyckoff
FOOD STYLIST
“I like working with Kroger because all of the recipes we develop follow food trends so I get to stay abreast of what’s popular.”
Sue Brue
FOOD STYLIST
“Kroger is such wonderful client to work with because they value giving people ideas of how to cook/bake different foods for their families, and showing the value of making food at home versus eating out.”